STRATEGIC ACQUISITION OF INDONESIA SPECIALTY COFFEE COMPANY – PT CASWELL’S INDONESIA
4th September 2017, Singapore – Today Boncafé International Pte Ltd (“Boncafé” or the “Company”) is proud to announce the Company has completed the acquisition of 67% share capital holding in PT Caswells Indonesia from the previous business owners. The remaining 33% share capital holding will continue to be held by an existing substantial shareholder who will remain as a strategic partner of the Company in long run.
With this acquisition Boncafé will extend its business presence to Indonesia, a fast-growing country in terms of its annual coffee consumption growth rate. Acquisition of PT Caswells Indonesia fits perfectly into the Company’s strategy which aims to penetrate the Food Service channel, as well as the Single Serve market. Following this deal, the Company expects to see great synergies on cross-selling opportunities of the Company’s and Group’s products (such as “BONCAFÉ”, “SEGAFREDO ZANETTI” and “LA SAN MARCO”) in Indonesia, as well as better utilization of internal resources that will enhance the brand name and operation efficiency.
Subsequent to the completion, the Company will submit an application to the relevant Indonesia regulatory body for changing the official name of PT Caswells to “PT BON CAFÉ INDONESIA”, in which the process is anticipated to take approximately 2 months to complete.
“Indonesia, known as the fourth largest coffee producer in the world and having a colonial history of vibrant coffee drinking culture, I see vast opportunities for Boncafé to further expand our brand presence in the ASEAN region where demand for branded gourmet coffees are growing amongst the younger discerning Indonesian consumers. I’m very excited to embark on this journey with my team in Indonesia to realise our strategic business goals together,” said Joe Mohan, Chief Executive Officer of Boncafé Group (Southeast & East Asia).
“At Caswells, we are very proud and excited to become part of Boncafé and Massimo Zanetti Beverage Group and see the acquisition as a natural progression in the company’s development. With the Group’s additional expertise and support we will continue to grow and transform from being one of the country’s leading specialty coffee companies into one of Indonesia’s largest beverage companies,” said Peter Slack, Director of PT Caswells Indonesia.
“This acquisition is a further milestone of the Massimo Zanetti Beverage Group to build up a strong presence in Asia, the pillar of our Group strategy to grow the Group’s business activities in the fastest growing coffee country and region of the world. The Group will continue to expand and look for opportunities to become a leader in Asia particularly in the Food Service channel and continue to enhance the relationship with our clients by delivering outstanding products and services,” said Pascal Héritier, Chief Operating Officer of the Massimo Zanetti Beverage Group S.P.A.
About PT Caswells Indonesia
Founded in early 1999 in Jakarta, Indonesia, Caswells Indonesia is a leading specialty coffee roaster with a commitment in serving only the freshest specialty coffee in Indonesia. Incorporating the finest Italian coffee traditions, Caswells business has grown into one of Indonesia’s leading specialty coffee companies providing a one stop coffee solution by supplying roasted and ground specialty coffee along with renowned coffee machine equipment support for its cliental base with comprises with hotels, established restaurants and cafes.
Caswells Coffee Lab, located in Jalan Ampera Raya, Jakarta was accredited as Indonesia’s first Specialty Coffee Association of America (SCAA) Campus on December 1st, 2015. Caswells Coffee has been closely collaborating with SCAA, the world’s largest coffee trade association to bring their expertise to Indonesia. It is an ideal place to learn about and taste different specialty coffees from around the world.
Having been successfully certified as a SCAA Campus, Caswells is licensed to host both internationally recognised, SCAA Pathway Programs and the Q Grader Certification Course designed by Coffee Quality Institute (CQI). The team in Caswells also participated and won many accolades in local and regional barista competitions.
Caswells team comprises a group of highly experienced personnel which includes 4 Certified Q graders, 2 SCAA Star Cuppers and a World Barista Championship (WBC) Certified Sensory Judge.
About Boncafé Group of Companies
Boncafé Group of Companies is part of the Massimo Zanetti Beverage Group – a public listed holding company in Milan, Italy – founded and chaired by Massimo Zanetti. Founded in 1962 in Singapore, Boncafé is a leading gourmet coffee manufacturer and supplier in ASEAN, East Asia and the Middle East. As the pioneer European-style gourmet coffee roaster in Southeast Asia, and guided by the Swiss tradition of precision and pursuit of perfection, Boncafé prides itself on its quality products and services to its valued, blue-chip customers in foodservice – international hotels and resorts, airlines, restaurants, clubs and retail outlets by being a one-stop beverage solution provider, supplying roasted and ground coffee, tea, juices, ready-to-drink products, sauces and syrups, coffee machines, smoothies and frappé mixes.
Boncafé is also the official importer and marketer of Segafredo Zanetti Coffee. Dedicated to constant research and advanced roasting facilities, Segafredo Zanetti reconciles tradition and innovation to produce the best coffee beans possible. The brand’s mission is to spread the taste and Italian “espresso” culture to the whole world.
About Massimo Zanetti Beverage Group
The Massimo Zanetti Beverage Group is a company listed on Borsa Italiana (Italy Stock Exchange) founded and chaired by Mr. Massimo Zanetti. It comprises a vast network of companies, in continuous and rapid growth on a global scale. The Group manages every step of the production cycle of its own coffee, guaranteeing consistent, top-of-the-range quality and service worldwide. The entire roasted coffee value chain is controlled by the Group, from the procurement of the raw material, to its roasting, and eventually to the marketing and logistics of the products and their marketing.
Massimo Zanetti Beverage Group encompasses a number of well-known international brands, which are very popular among the biggest world distributors. Most of these are leading brands in their specific area or sector, offering a rich variety of high quality regional products, including coffee, tea, cocoa and spices. The companies make the most of Massimo Zanetti Beverage Group’s technological knowledge to design and manufacture professional bar and automatic machines for office coffee services. The chain is completed by a constantly expanding global network of coffee house franchises.
For media enquiries, please contact:
Tammy Chua (Ms)
Boncafé International Pte Ltd
Tel: (65) 6776 2216
Mobile: (65) 9061 9811
Barabino & Partners
Mobile: +39 3188.8.131.52